b>Page 1 -- List of 50+ POWER WORDS!
So-called "power words" are a big help when it comes to constructing sales letters that catch consumers' brief attention spans and also whet their interest in whatever you're selling them. The below words have been found time and again to be useful in such letters.
ABLE FREE POWERFUL
ABSOLUTE GREAT PROFESSIONAL
ADVANTAGE GUARANTEE PROVED
BRILLIANT HARD-SELL QUALITY
CONFIDENCE HELP QUICKLY
CONTROLLED IMMEDIATE RESULTS
DELIGHTED IMPELLING SATISFACTION
DETAIL INSIGHT SCIENTIFIC
DIFFERENT INSTANT SOLVED
ECONOMICAL KNOW STUNNING
EFFECTIVE LARGEST SUCCESSFUL
ELECTRONIC LATEST SUPER
EMPHASIS LOWEST COST TODAY
EXPERT MONEY-MAKING TREMENDOUS
EXTENSIVE NEW VALUE
FACT NOW VOLUME
FAIR OLDEST YOU
FLAIR PERSUASIVE YOURS
Page 2 -- Using Power in Sales Letters
Sales letters also take advantage of visual aids. These include such devices as CAPITAL LETTERS, different type styles, italics, 'quotation marks,' bolds, dashes -- , dots . . . , short sentences, short paragraphs, phrases punctuated as sentences, indented paragraphs, exclamation points, and postscripts.
The purpose of such power words and visual aids is to hold the attention of the reader, who thus becomes eager to read on and find out what is interesting enough to have earned all this specialized presentation.
A word of caution: don't belittle the reader, exaggerate, use trickery or fraud, be flippant, or abuse competitors. A little 'hyping' of your item or service is good, but you must respect the intelligence of your readers. And be aware of the reader's limited attention span. Cover only a few selling points in the letter. Trying to say absolutely everything may only confuse the reader.
About the author: Executive Director and President of Rainbow Writing, Inc., Karen Cole-Peralta writes. RWI at http://www.rainbowriting.com/ is a world renowned freelance writing, copyediting, ghostwriting, graphics and CAD, search engine optimization, publishing helpers, internet marketing, free professional services, and supercheap dedicated web host and website development corporation.